December 17, 2014
How I feel is how I choose: A GedankenexperimentBy Jon Puleston, Vice President of Innovation, Lightspeed GMI
As market researchers, we like to classify people and, in particular, we like to classify how people make decisions. We have a dreadful habit of thinking that there are different types of people who think and make decisions in these different ways. We define segments like loyalist and switchers, impulse Read More...
Posted on December 17, 2014, Comments (0)
Category: Research Communities, Research on Research
December 15, 2014
Facebook Face-off: CosmeticsBy Edward Staples, Director, Business Development, East Region, Americas
Multicultural consumers are of increasing importance in market research as they represent the fastest growing segment of buyers. Most of today’s market researchers understand the importance of multicultural research, but many of us struggle with the question of how and when to apply it. Evidence of that is research from Read More...
Posted on December 15, 2014, Comments (0)
December 8, 2014
Universal Focus on ClientsBy David Shanker, Chief Executive Officer, The Americas
With 2014 industry events behind us, we reflect on how each conference and event reshapes and energizes the marketing research industry. Our competitors are tough; the industry is shifting, and our client demands change day to day. Lightspeed GMI established a new identity – to make research easy and in Read More...
Posted on December 8, 2014, Comments (0)
Category: Industry News
December 2, 2014
Changing Surveys – Survey 3.0By Martin Filz, Chief Executive Officer, EMEA
The world is changing, and the way consumers view, access and consume media is evolving faster than any of us could have imagined. There are now devices that people can access on the move, wear and even link into their everyday activities. But as this evolving digital consumer develops, how Read More...
Posted on December 2, 2014, Comments (0)
Category: Future of Online Research, Survey Best Practices
November 26, 2014
Leveraging Lightspeed GMI Honesty Detector for Research QualityBy Tiama HD Fowler, Product Marketing Director
Depending on who you ask, the idea of a ‘lie detector’ might spark visions of Orwellian instruments of torture or Tom Cruise sweating it out in Minority Report (or Tom Cruise sweating it out under E-Meter for that matter!). At Lightspeed GMI, we think about lie detectors as less sinister Read More...
Posted on November 26, 2014, Comments (0)
Category: Case Study, Data Quality, Panel Quality
November 24, 2014
Presenting to the FutureBy Jeff Tsui, Senior Director, Greater China
“We’re in a crisis situation, there’s not enough talent coming through the pipeline, and organizations will experience difficulties…the truth is, data is a very creative science; being in IT does not make you better at data. Some knowledge of marketing is very important to understand customer data but a lot Read More...
Posted on November 24, 2014, Comments (0)
Category: Industry News, Research Communities
November 18, 2014
Context Mindshare Comparison: Spotify Fans vs. Taylor Swift FansBy Tiama HD Fowler, Product Marketing Director
The internet is ablaze with the Spotify and T-Swizzle drama. It’s being discussed at the water cooler and in client meetings. So what is my opinion? Not sure, so I decided to do a little reading and form one. Firstly my disclosures are that I, like many 30 somethings have Read More...
Posted on November 18, 2014, Comments (0)
Category: Future of Online Research, Industry News, Uncategorized
November 12, 2014
Research & Results 2014 – Fighting Against Boring SurveysBy Dennis Sewberath, Director, Creative Research, Lightspeed GMI
In previous years, I attended Research and Results in Munich as a guest. This year, I was happy to present The Art of Bonsai Survey Design, one of many award winning papers from Jon Puleston, for Lightspeed GMI. The free entrance makes it possible for every market researcher to gain Read More...
Posted on November 12, 2014, Comments (0)
November 10, 2014
Whirlpool’s Recipe for Tapping into Emotional InsightsBy Edward Staples, Director, Business Development, East Region, Americas
Of the many great sessions at this fall’s TMRE, one that stands out (aside from Lightspeed GMI’s!) was led by Cynthia Soledad from Whirlpool. A talented speaker, Cynthia described the upsides and the challenges of leveraging the iconic status and high affinity for the KitchenAid stand mixer to build a Read More...
Posted on November 10, 2014, Comments (0)
Category: Research Communities, Uncategorized
November 6, 2014
Accessibility Research: The Key To Helping Innovators Do More for People with (and without) DisabilitiesBy Tonya Deniz, Executive Director, DisABILITYincites
Beyond just technology companies, more businesses today are focusing their attention on the creation of new products and services that promote greater access for people with disabilities. From the University of Washington to Apple, Google and Microsoft, a new phenomenon has emerged that goes beyond innovations like speech recognition systems, Read More...
Posted on November 6, 2014, Comments (0)
Category: Custom Panels